![]() 3 in the West appeared in seven of the 15. ![]() A resurgent Warriors squad that finished No. WEST COAST CUSTOM: The Warriors and Lakers once again delivered the top audiences - accounting for three of the 15 most-watched games this season. while people are watching less traditional TV overall, more people with their TVs on during NBA games are tuned into the NBA). The share - or the percentage of people with TVs in use that are watching a program - for NBA games across ESPN and TNT also is up 21% year-over-year, which is tied with '10-11 for the league's best mark in that metric since '02-03 season (i.e. On 65 of those 74 nights, the channel airing the NBA game also was the most-viewed cable network in primetime among males 18-49. Women now make up 1/3 of the NBA audience for games on TNT and ESPN, with viewership among women up 23% from thr '20-21 season and up 11% from two seasons ago. Turner-operated NBA TV (283,000 viewers) had its best season since ’17-18 (314,000) with its package of non-exclusive games.ĭIGGING DEEPER: On 59 of the 74 nights that NBA games aired on ESPN and TNT, the channel airing a game was the most-viewed cable network in primetime among adults 18-49. Three seasons ago, TNT averaged just under 1.6 million viewers. ![]() Helping TNT was a switch early in the season from primarily Thursday nights to Tuesdays nights (and avoiding “Thursday Night Football”). HOT-LANTA: TNT averaged just under 1.4 million viewers for its slate this season, up 13% from last season (1.2 million) and up 6% from ’19-20 (1.3 million). ESPN averaged 1.4 million viewers this season, up 19% from 1.18 million last season, but likely short of the ’19-20 average. Three seasons ago, that package averaged 3.41 million. ABC averaged 2.98 million viewers for its NBA Saturday night slate, up 32% from last season and up 26% from two seasons ago. Three seasons ago, ABC averaged 3.58 million. HEY MICKEY, YOU’RE SO FINE: ABC, with a combo of Saturday primetime and Sunday afternoon games (plus Christmas Day), averaged 3.03 million viewers, up 13% from 2.68 million last season, and up 3% from 2.95 million in ’19-20.
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